Indigenous Designs, celebrates 15 years of Fair Trade at the crossroads of passion and fashion

Inspired by Indigenous Designs – truly a pioneer or organic,  fair trade apparel ID has proven that women can be stylish as well as “green” at the same time. Every Indigenous garment is made by hand with incredible detail, in a process that pairs emerging fashion with cultural and environmental preservation. ID is committed to following fair trade values, and they know that the fashion consumer is ultimately seeking something stylish, and that’s been crucial to the longevity of the brand.
Truly a fashion forward collection, Matt Reynolds and I created a merchandising plan for PureThread. I love the product – contemporary styled knitwear for everyday life. I selected a small group of the best styles for Fall 2010. You will see long chunky cable cardigans, a two toned reversible cardi , easy to wear belted hoodies, and some wonderful tees. Here is a sneak peak to our limited supply made just in time for Fall 2010. Contact me directly to reserve your piece.

The Voyage Wrap Hoodie - Made of Tencel and Organic Cotton - This subtle melange twist of black/chestnut paired with sport, contemporary silhouettes is perfect for traveling across town or across oceans. Retail Price $185.00

The Long Shawl Cable Cardigan - 100% Free Range Alpaca - Revered as one of the world's finest luxurious fibers, alpaca is rarer than cashmere and warmer then wool. This contemporary open cardigan with hand knitted cable sleeve detail mixes novelty with modern wearability. Retail $205.00

Striped Serape - 100% Organic Cotton - This silhouette is created with subtle European details, adding the perfect accent of color to any modern wardrobe. Retail $170.00

Melange Cardigan - Tencel and Organic Cotton - Two colors in one, this reversible cardigan has a subtle melange twist of slate and platinum. It can be worn as a cardigan or as a wrap dress for multiple uses. Retail $149.00

Mixed Knit Coat - Hand Made From 100% Free Range Alpaca - Past meets Present as the beauty of ancient Incan craft patterns mixes with a modern wearable silhouette. Retail $325.00

All of the items are made with natural fibers, relying on the special hand woven skills of thousands of artisans in South America.

I asked Matt a few question and this is what he had to say…

JH, PureThread: Please tell me your mission as it specifically pertains to your sustainability initiatives and, if applicable, how you intend to be a leader in the field.

MR: Our ultimate mission is to build a leading ethical fashion brand while empowering artisans at the bottom of the pyramid, elevating them to premium status through our indigenous fair trade & organic production model. Indigenous, founded in 1994, has significant first mover advantage as one of the few pioneers in this space. Indigenous has built a one of a kind cottage industry artisan based production model, employing over 1,000 Fair Trade artisans and pioneered luxurious best in class organic yarns. Indigenous is the brand that creates balance through mindful purchase. We strive to appeal to both the style conscious fashionista and the cause related passionista, alike through our deeply rooted socially just trading model and classic European design detail.

JH: What do you think are your company’s three most important sustainability initiatives?

Matt: 1) Environmental Stewardship through exclusively using only the best 100% organic, natural fibers, 2) Social Justice by working directly with indigenous artisans at the bottom of the pyramid and paying them full value for their work, and 3) Global Action by development works of organizations to provide financing, fair trade and organic certifications, education, and other vital forms of assistance to help indigenous artisans elevate themselves and their cultures on the world stage. As well as involving ourselves in our own communities to help further the cause of social & environmental education.


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